"Chase your bold"— a simple illustration based advertising campaign.
The goal of these designs is to express the playful and easygoing nature of Cheez-It®. The bubbly lettering and simple illustrations are meant to appeal to a younger audience, and be enticing as a snack on the go. The tagline "chase your bold", emphasizes that Cheez-It® is the best bold, cheese flavored snack to have your back and help you be bold too!