The process
I started this process with the concept of Eagle Creek Brewing Company in mind. The company is locally owned and operated, and supports local bands and talents. It is also very popular with the surrounding community.
Taking all of these facts into consideration, I created a new logo and animation that supported the brand identity and the community.
I experimented with typography, illustrations, and framing.
The final logo design features custom lettering and a script typeface, as well as a simple frame and illustration. The color scheme reflects the natural foliage of the surrounding area, and the color of an ice cold beer.